Isobel Perl, founder of Perl Cosmetics shares her story of being lost in her 20s, moving between jobs and everything she wished someone told her about starting business. Isobel has constantly dealt with the unknown in her 20s and tells us how she navigated this all.

After Perl Cosmetics had a tough period, Isobel shared a TikTok about wanting to stop the small business due to failure, this reached thousands of people. Now Isobel focuses on ensuring people know that it is “not all sunshine building a business”. TikTok is now a vital part in the marketing strategy for Perl cosmetics with honesty at the forefront. Isobel works from home running Perl and offers advice for feelings of loneliness and the importance of networking.

If you are trying to navigate business, life in your 20s or even skincare advice from an expert this podcast is for you.

In this episode Isobel talks about:

• 
  Navigating the unknown
• The secrets in business you need to know
• Dealing with loneliness
• Raising investment
• Skincare advice
• Feeling lost in your 20s
• Adulting failures

Find the full podcast below